Hi, I'm Scott Herrick, a 38 year old living in Zurich, Switzerland.  While my roots are in Ohio, in the U.S. Midwest, I've called Zurich home since 2001.  I spend my spare time as an amateur athlete and triathlon coach and I can often be found playing outdoors on the beautiful trails, lakes, roads, and ski pistes in and around the Swiss Alps.  Indoors, I'm normally playing in the kitchen or channeling my inner geek designing software and websites.

My professional passion is the area of strategy development and execution: identifying and deciding the things which best capture value.  Technically, this is frameworks, financial modeling, metrics, due diligence, risk management, and project management.  In past lives, I have been a product manager, project manager, and software engineer.  I have an MBA from IESE Business School in Barcelona, Spain and a Bachelor's degree in Electrical Engineering from The Ohio State University.

I am currently developing a new website, the Athlete's Scorecard, which applies concepts from the world of business strategy into comprehensive training plans for triathletes and runners. 
Very early training plans can still be found at the Beginner Triathlete website here: http://www.beginnertriathlete.com/cms/article-detail.asp?articleid=441 )

Thanks for stopping by,
Scott